Social media management to convert to sales

More than a social media strategy, we work with our clients to identify what they want to achieve through this channel and include this in our targets. We'll not only grow audiences but look for those ideal customers that you can build a relationship with. You end goal to increase conversions, whether that is sales, or podcast listens. We don't just grow audiences because, or add untenable numbers. We see countless accounts with huge following well under 1% are seeing their posts or responding on them. You want to be able to get to know your audience and a strategy that enables your audience to get to know you. They will be coming back to find out more about your podcast, or to find out what new products you are launching.

Which social media channels should I be on?

We'll work with you to identify the best social media platforms in relation to your podcast or product. Once we have talked through who your ideal customer is we'll work on the best channel to promote to them. They might be on one channel or they might be on three. What we won't do is waste your time posting to channels that your customer isn't even on. We also don't believe in wasting time chasing shiny new things. So if it isn't proven as a channel to work for your customer type (or customer avatar, we won't recommend it as a channel to promote your business). 

Examples of social media management

desi the healthy curry kit social media

Helping customers to grow sales and podcast listens through social media

More than a social media strategy, we work with our clients to identify what they want to achieve through this channel and include this in our targets. We'll not only grow audiences but look for those ideal customers that you can build a relationship with. You end goal to increase conversions, whether that is sales, or podcast listens. We don't just grow audiences because, or add untenable numbers. We see countless accounts with huge following well under 1% are seeing their posts or responding on them. You want to be able to get to know your audience and a strategy that enables your audience to get to know you. They will be coming back to find out more about your podcast, or to find out what new products you are launching.

 

You don't want spammy followers that will lead to zero engagement on your content. Similarly, you can have an influencer promote your product but soon enough they will move onto something else. Again, these aren't necessarily real followers. The biggest win is to have real advocates of your product or podcast who come to your social media pages and interact. 

Which social media channels should I be on?

We identify the best strategy for our clients to be able to show their personality, an authentic posting strategy that will help to build those relationships with your audience. You want a sea of advocates who will engage with your posts and share their experiences of your product or podcast. Social media is not the end goal nor is a massive audience following. We keep it real and focussed on building an engaged audience who will engage with your content, who you can start to have dialogue with. They might become a new guest on your podcast or purchase your latest product.

 

Social media is a good channel to engage your audience but it isn't the only one, so we tend to work with our clients on the full marketing strategy, from website, to email marketing, social media management and seo.